Megan Kuhar
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Megan Kuhar
Branding, Social Media, Technology for Musicians | Modern Music Tech
 

Megan Kuhar

Marketing Technology Coach

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Hey, I’m Megan Kuhar, Marketing Technology Coach. I help professional musicians turn their social media audience into loyal fans so they can get booked, sell songs, and make more money.

If you know me, you might know that I got my degree in music and ran an audio recording business for years. But one thing you might not know is that I had no real direction in college, I had no real direction in my work, and I made under $5k in the first 4 YEARS of my business.

*record scratch*

Let’s rewind it a bit to 2008. Like many music majors, I left music school with no real plan.

I didn’t have a vision. I didn’t have an understanding of who I was and what made me unique.

When I failed at finding a job post-college, I started an audio engineering degree. (Because what else do you do but go back to school?)

I had a quick realization that--*ding ding ding*--I could become the go-to “classically trained audio engineer” and record classical musicians!

I started getting recording gigs. I was feeling momentum! "This is going to take off," I thought. "I could become a freelance audio engineer and be my own boss!"

The short answer: Nope.

So what did I do next?

👉I learned about branding, so I could make my message clearer.

👉I learned about video, so I could make visual content and spread the word about my business.

👉I learned about social media and marketing, so I could come up with a plan to release the content.

In 2015, my annual net income for my side business skyrocketed from less than $1,000 to $10k.

It took me three degrees and a total of 15 years to go through the process of positioning my brand. Even though it’s been that long, I will never forget the frustration I felt when all of my hard work was amounting to a whole lot of crickets.

You CAN build a successful brand online. And your loyal fans are out there, waiting for you.

*cue operatic chorus*

Thankfully, you don’t have to DIY it all and go through the same “nothing but crickets” moments I did.

Because you deserve a space online. You deserve a fanbase. It’s time to put your mind to work, trust your power, and do the homework.

 
 
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Bio

Megan Kuhar is a Marketing Technology Coach with many titles: entrepreneur, videographer, blogger, podcast producer, audio engineer, educator, and musician. She is the first-ever Assistant Professor of Music Technology at her alma mater, Baldwin Wallace University Conservatory of Music. In addition to studying Music and Arts Management as an undergraduate, Megan studied and taught Audio Engineering, and received her Master's in Music Technology with a self-created focus in social media marketing for musicians. 

At Baldwin Wallace, Megan specializes in empowering students and professionals to hone their entrepreneurial instincts, while leveraging video, audio, and web design to create a strong brand identity. She aims to inspire individuals to harness these 21st century tools to pursue their artistic visions, and thereby tell their story in engaging and innovative ways.

Outside of her academic work, Megan co-founded feminist website The She League, where she contributes articles and podcasts ranging in topics from mindfulness to boyband retrospectives. She is also an auxiliary percussionist & keyboard player for The Commonwealth, and enjoys studying traditional repertoire for a West African xylophone called the gyil. 

An endlessly curious creator, Megan can usually be found tinkering with websites, yarn, or decor. She lives in her mid-century dream home with her husband Nick, their superbaby Clark, and their wild border collie Petunia.