Marketing Technology Coach
Hey, I’m Megan Kuhar, Marketing Technology Coach. I help professional musicians turn their social media audience into loyal fans so they can get booked, sell songs, and make more money.
If you know me, you might know that I got my degree in music and ran an audio recording business for years. But one thing you might not know is that I had no real direction in college, I had no real direction in my work, and I made under $5k in the first 4 YEARS of my business.
Let’s rewind it a bit to 2008. Like many music majors, I left music school with no real plan.
I didn’t have a vision. I didn’t have an understanding of who I was and what made me unique.
When I failed at finding a job post-college, I started an audio engineering degree. (Because what else do you do but go back to school?)
I had a quick realization that--*ding ding ding*--I could become the go-to “classically trained audio engineer” and record classical musicians!
I started getting recording gigs. I was feeling momentum! "This is going to take off," I thought. "I could become a freelance audio engineer and be my own boss!"
The short answer: Nope.
So what did I do next?
👉I learned about branding, so I could make my message clearer.
👉I learned about video, so I could make visual content and spread the word about my business.
👉I learned about social media and marketing, so I could come up with a plan to release the content.
In 2015, my annual net income for my side business skyrocketed from less than $1,000 to $10k.
It took me three degrees and a total of 15 years to go through the process of positioning my brand. Even though it’s been that long, I will never forget the frustration I felt when all of my hard work was amounting to a whole lot of crickets.
You CAN build a successful brand online. And your loyal fans are out there, waiting for you.
*cue operatic chorus*
Thankfully, you don’t have to DIY it all and go through the same “nothing but crickets” moments I did.
Because you deserve a space online. You deserve a fanbase. It’s time to put your mind to work, trust your power, and do the homework.