5 Tips for Better Video Quality

A video set with a Canon camera and backdrop

Producing video content can be one way to cultivate and communicate with your fans as a musician, and it can even provide additional sources of revenue through affiliate marketing, sponsorships, advertisements, and creating purchasable content like e-courses or virtual lessons.

But don’t worry: you don’t have to be a videographer, or even know what a videographer does, to create high quality video content. And chances are you won’t need equipment, either—it can all be done with a smartphone and an editing program like iMovie for Mac/iPad. Read on for videography best practices.

1.    Find your light.

Especially when using phone cameras, good lighting is critical. Film in a room that has excellent overhead lighting or natural light in order to avoid grainy footage. If you don’t have a room with natural light, consider purchasing some lighting equipment. Click here for my lighting suggestions →

2.    Determine Horizontal vs. Vertical.

If you are recording for YouTube, be sure to record horizontally. Otherwise, your video will fill in big black bars on either end to fit within the 16:9 proportions.

If you plan on recording for IGTV, vertical is required.

For your Instagram feed and Facebook, both options are suitable!

3.    Consider where your microphone is placed.

If you are recording video with your phone, keep in mind that it is also capturing your audio. So, be sure to have your on-camera subject close enough to the phone that their speaking voice is captured by the built-in microphone.

4.    To make things easier, add a voiceover narration.

If you are filming a tutorial, sometimes it is easier and produces better quality audio if you film all of the visuals first, then add a voiceover narration of the tutorial instructions. You can record your narration directly in iMovie, or you can record your narration on your phone and add it to the video later.

5.    Use the Rule of Thirds.

When composing a shot, especially with on-camera talent, the Rule of Thirds can help you to create an attractive picture. The basic concept is to imagine your frame is split both horizontally and vertically into thirds. Those lines that split your frame are great guidelines for where to place your subject.

Thankfully, you don’t have to go it alone. If you’re ready to start improving your video quality but need a little help, I invite you to set up a 1:1 coaching session with me.