How serving a niche audience can get you better visibility as a musician, with Felicia Rojas
Dr. Felicia Rojas is a violinist, vocalist, and multi-talented musician whose career has expanded beyond the traditional “classical musician” scope that so many other music school grads pursue. At age 28, she is a Grammy Nominated American violinist, vocalist, recording artist, and violin teacher working in the Los Angeles, Hobbs (NM), and Lubbock (TX) areas. She performs in Mariachi Divas, and her anime & video game music cover band, AoE, has played at comic conventions and continues to grow their market and reach. A versatile artist whose performing experience includes genres such as Classical, Country, Rock, Balkan, Celtic, Mariachi, and Peruvian Musica Criolla, Felicia is forging her own path as a niche musician, performing music she loves and making it into her full-time career.
What we talked about:
How Felicia stumbled into the genre of mariachi and grew her career from there
Founding a niche band (anime & video game music) and growing it into a business
The transition from music school to “the real world” and how difficult it is finding your own path
What musicians struggle with most when it comes to marketing
Music by Stephanie Trivison