Eliminate this word from your vocab NOW to get over your fear of promotion
One of the most common myths about marketing that I hear from musicians and creative people is that marketing is inherently NARCISSISTIC. This is the idea that if you promote yourself, you’re full of yourself. Well… Stop thinking that. I’ll break down why you should eliminate the word NARCISSISTIC from your vocab to get over your fear of promoting your work today.
For far too long, musicians have lived with the mindset that they must suffer in order to be successful artists. That the only artists who talk about their work are the ones who have “sold out” and are working for The Man. That it’s embarrassing to ask people to support you because your music should speak for itself. But do you really believe that?
People today are so inundated with media that how are you really sure that your music will even be noticed, solely on its own merit? Are you willing to work for 10 years without a single break just because you’re too afraid of seeming narcissistic if you speak out loud about your work?
There’s a quote by John Lennon that I love, that I hope might help you see things differently:
“If being an egomaniac means I believe in what I do and in my art or music, then in that respect you can call me that… I believe in what I do, and I’ll say it.” ― John Lennon
Don’t fall into the mindset that you’re an egomaniac if you promote your work. It’s so overdone and it’s time to shed that belief.
Because here’s the thing: marketing and promoting aren’t inherently phony, or fake, or narcissistic. The best kind of marketing is truly authentic, coming from a place of honesty, because the most powerful marketing tool you can have is a word of mouth recommendation. And how are you going to get word of mouth marketing, if you haven’t talked about what you do enough for people to know about it in the first place?
People share things they love with their friends when they feel connected to the product or service. If your social media audience doesn’t feel connected to you as a person, it’s going to take a lot longer for them to feel connected enough to your music to want to share it with their friends or their feeds. Personally, I find that the artists I talk about the most are the ones who I feel I could be friends with if I knew them in person. That’s the kind of feeling that is so powerful it creates buzz on its own. And you can only get there if you let go of the belief that you’ll be too full of yourself if you talk about your work online on a regular basis.
So how do we shed that belief that marketing is narcissistic? How can I empower you to share more about your story and feel good doing it?
Check out the rest of this topic in my podcast episode below: